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Max Mara Spring Summer 2021 Runway Show

Rebirth, renewal and reconstruction. New silhouettes captivate the runway: short and snappy, long and voluminous. Sleeves are slashed right through. Richly gathered necklines are scooped or run straight across, like a cinquecentesco portrait. The painterly palette blends ochre, umber, sienna, lamp black and white with smudges of subtle colour, like the powdery pastels of an Umbrian affresco. Max Mara's modern alchemy captivates the Spring Summer 2021 runway.

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Max Mara Autumn-Winter 2020 Runway Show

A variety of silhouettes on the catwalk and a new way of mixing the iconic colours of Max Mara, camel, grey, white and, naturally, navy blue. The nautical theme also offers inspiration for coats, with officer class overcoats, capes, pea coats and duffel coats, secured at the waist by an elegant cord. Ruches and frills define the shoulders and sleeves of classic versions in camel colour, pinstriped jackets and asymmetrical skirts. Lastly, the new Marine bag is capacious and soft, designed in the shape of the hull of a ship.

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WIF

Gemma Chan is the recipient of the Women in Film Max Mara Face of the Future Award 2020

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Helen Cammock Che Si Puo Fare Installation View Stephen White (3) 1 Max Mara
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#Max Mara Resort 2020 Runway Show

In the 30th anniversary of the fall of the Berlin Wall, Max Mara salutes the renaissance of this great city with a special fashion show. An exclusive venue: the Neues Museum in Berlin which hosted a Runway Show for the very first time.

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Zendaya spotted in a total red look from the #MaxMaraFW19 collection. Zendaya indossa la collezione Max Mara MaxMaraFW19
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Max Mara's Face Of The Future 2019: Elizabeth Debicki

It’s award season in Los Angeles. At The Beverly Hilton Hotel the stars were out this week for Elizabeth Debicki, the latest mega-star in the making, to be recognised by the Women In Film Max Mara Face Of The Future Award®.

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Spring Summer 2019 Campaign Max Mara
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10 years of coat-crafting edge

To celebrate The Cube’s 10th anniversary, and in honor of a craft we love, we asked a group of photographers to give us their interpretation of this idea, with only one caveat in mind: it can be analogue or digital, pixel or grain, but always, it has to be life, cubed.

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Contemporary romances

A collection combining a sophisticated essence with true tailoring savoir faire, Max Mara Bridal is the perfect and practical companion to every modern fairy tale. Season after season contemporary classics live alongside new romantic styles with an edge, embellished by precious materials and refined details.

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My Manuela

Ultra-feminine and faultlessly flattering, the Manuela’s cinched-waist silhouette celebrates and elevates the beauty in every woman. An empowering style statement as unique as you are.

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Teddy mania

Ultra-plush and fuzzy, yet with a worthy wow factor, the Teddy has quickly become a firm favorite with the fashion crowd. A sartorial dream come true, throw it on for instant cozy chic – gasps of utter delight guaranteed.

Teddy is here to stay
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101801: the one and only

Yesterday, today, tomorrow – the 101801 is forever chic. A beautiful balancing act between tradition and newness, fashion’s most iconic coat deserves a moment in the spotlight – then, now and again.

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029 Eventi   Wif Max Mara
022 Max Mara Teddybear Coat Rosie Huntington Whiteley (web Rights June 2018 To June 2019) Max Mara
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025 Max Mara Teddybear Coat Elsa Hosk (web Rights June 2018 To June 2019) Max Mara
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